The Costa del Sol is embarking on an impressive drive to improve tourism facilities and in turn stimulate visitor numbers to the various diverse areas of the coastal province of Malaga. 5 separate plans are currently in action by the provincial government of Malaga, which are the results of €9m euros of investment between 2006 and 2009.
The main areas of attention are the development of the range and quality of tourist services – in both rural and urban areas – and their communication to the public and tourists alike. Additional information points, centres and offices offering extensive information pamphlets will be created, along with improving signposting for areas of interest.
As well, a conscious encouragement is being promoted of the need for quality for both industry professionals and the public alike, with additional training programmes for those working in the industry.
These programmes compliment the other major infrastructure developments taking place along the Costa del Sol. The new Malaga International Airport will double its current capacity when it opens in Easter 2010 and with it, road and public transport links to and from the airport are being heavily upgraded.
Golf is one of Andalucia’s primary tourist segments and it is not surprising that the 12th International Golf Travel Market was recently held here. Andalucia is home to 25% of all Spain’s golf courses with 1 in 4 golf tourists choosing the southern region. Luciano Alonso, the Andalusian Head of Sport and Tourism, highlighted the industry and region’s ability of bucking the trend of falling tourism figures.
At the recent World Travel Market fair held in London, the Costa del Sol embarked on a substantial branding campaign highlighting the area as an all year round destination. Apart from the 325 days of sunshine a year and the 160km of beaches on offer, other tourism attractions such as golf, health and beauty, language study and conference tourism were all promoted.
With such a diversified portfolio of activities and quality services for tourists to choose from there is no doubt the tourism industry will lead the Costa del Sol into the future, with a promotion of excellence across the board. This last quarter of the year has already seen improvements, with tourism figures buoyant and British tourists returning as things at home become more stable.
Source: www.livingstone-estates.com