Dayana Armenteros is part of the communication and digital marketing team at Livingstone Estates, where she specialises in email marketing and content strategies for the luxury real estate market.
Originally from Cuba and based in Málaga for the past five years, Dayana has a strong academic background. She holds a Master’s degree in Strategic Direction and Innovation in Communication from the University of Málaga, which she completed thanks to a full scholarship awarded by the Ibero-American University Association for Postgraduate Studies (AUIP). She is currently completing her PhD in Communication Sciences, further deepening her passion for marketing and digital media.
Before joining Livingstone Estates, Dayana worked for three years as an account executive at an advertising agency. This experience provided her with a deep understanding of client needs and the ability to develop marketing campaigns that resonate with target audiences. Once in Spain, she enhanced her profile with specialised training in digital marketing, which opened the door to the real estate sector, initially through her expertise in email marketing.
At Livingstone Estates, her responsibilities include the design, delivery, and analysis of email marketing campaigns. She also supports the content team in shaping digital strategies and plays an active role in developing the company’s brand image and corporate communications.
Fluent in both Spanish and English—having honed the latter during a European volunteer programme—Dayana brings not only technical skills to the team, but also a positive, approachable, and solutions-oriented attitude. Her background as a high-level athlete (having played volleyball in the Andalusian First Division and officiated as a beach volleyball referee) reflects her disciplined, competitive, and team-focused nature.
Always wearing a smile, Dayana quickly became a valuable part of the Livingstone Estates team, proving that professionalism and warmth can go hand in hand in the demanding world of luxury real estate.Connect with Dayana Armenteros on LinkedIn to learn more about her work and perspective on digital marketing in real estate.